Los Angeles, CA
Adobe’s a household name — and for good reason. Their tools power the world’s creative output, from photography to filmmaking to data visualization. But this project wasn’t about Photoshop or After Effects. It was about Bizible — a powerful B2B attribution platform that helps marketers connect the dots between their campaigns and real revenue. It's super smart, but not exactly easy to explain at a glance. That’s where we came in.
Adobe didn’t just need a video. They needed the video — one that could make Bizible’s benefits clear to anyone watching, and do it in 90 seconds or less. They came to us because of our history together, and because they trusted our instincts when it comes to simplifying technical stories with charm and clarity.
This was a full-cycle production. We kicked things off by shaping the script alongside the Adobe team — dialing in the tone, structure, and beats that would make the whole thing flow. From there, we moved into storyboards, designing each scene to map directly to the voiceover and the message.
Once the structure was locked, we got into design and motion tests — building out a visual system using circles and playful geometric shapes that would act as a guide through Bizible’s story. A couple moments even called for light 3D work to simulate real-world physics, but we kept everything in a clean, 2D style to stay consistent with Adobe’s brand. Every step of the way, we kept things collaborative, sharing progress, gathering feedback, and refining details until it all clicked.
The final result: a 1:30 animated video that breaks down Bizible in a way that’s clear, fun, and surprisingly delightful. Bold shapes and movement work in tandem with a voiceover that keeps the viewer engaged — never overwhelmed. The overall pacing was tight and purposeful, helping us land every idea without dragging things out.
The blend of 2D and subtle 3D moments brought a little extra life to the animation, without ever losing the graphic charm Adobe was after. The entire thing feels slick, smart, and cohesive — exactly the vibe we were aiming for.
The video has since become a key asset in Adobe’s marketing toolkit. It’s been used in internal presentations, external campaigns, and customer education materials. More importantly, it’s helping demystify Bizible for teams who need to understand its value fast.
Our client loved the final product — not just for how it looked, but for how it made them look. It told their story clearly, confidently, and creatively. And for us, that’s what it’s all about.
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