Los Angeles, CA
Chime, the modern banking app, has an ongoing partnership with the Dallas Mavericks to engage fans and strengthen their brand presence in the arena. With thousands of attendees at every game, Chime wanted to elevate their in-stadium experience, turning every screen into an opportunity to showcase their products, brand identity, and playful energy.
Chime wanted to leverage their partnership with the Mavericks to drive brand awareness, celebrate the collaboration, and create memorable in-arena activations. They needed a creative partner who could design and deliver a fully integrated visual experience across multiple screen formats in the stadium. They came to us for our proven expertise in 2D and 3D motion graphics and event-scale production.
We collaborated closely with Chime’s brand team and the Mavericks to design graphics that worked across every type of screen in the stadium—from LED ribbons and jumbotrons to vertical displays and interactive fan zones. Each asset was crafted to ensure visual consistency, high energy, and readability from every seat.
We managed the full production workflow, from concept and storyboarding to final animation, rendering, and playback testing. Tight deadlines and live-event constraints required careful coordination, with multiple rounds of review to ensure every animation was perfectly timed and optimized for the venue.
The final deliverables were a complete set of 2D and 3D motion graphics that brought Chime’s brand to life throughout the stadium. The visuals were energetic, colorful, and playful, perfectly complementing the excitement of live basketball. Each screen and experience—from the main jumbotron to Chime Lane—felt integrated into a cohesive, immersive environment. Fans were greeted with eye-catching animations that reinforced Chime’s personality and their partnership with the Mavericks.
Chime’s stadium takeover created a high-impact, memorable experience for fans, elevating brand awareness and engagement. The cohesive visual package successfully showcased Chime’s playful identity while integrating seamlessly into the live event environment. The activation generated excitement both in-arena and across social media, cementing Chime’s presence in the minds of Mavericks fans and reinforcing their partnership in a fun, energetic way.
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