Coors Light

Ad Campaign
Client
Coors lIght
Role
Animation Direction, 2D Motion Design
Collaborator
Daily Planet

Mission

Coors Light, a leading beer brand known for its refreshing and lighthearted image, aimed to create a memorable commercial that would resonate with its audience. The mission was to produce a vibrant 2D animated video that humorously tackled the classic debate of grass vs. turf. With our proven track record of creating engaging 2D animated commercials, Coors Light entrusted us with this creative endeavor.

The Call

The need for a new commercial prompted Coors Light to seek our expertise. They wanted a fun and entertaining advertisement that aligned with their brand image and captivated their audience. Our history of delivering high-quality 2D animations made us the ideal choice to bring this concept to life.

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Process

Our process began with the creation of style frames to establish the visual tone and direction for the commercial. Once approved, we moved on to developing animatics to map out the pacing and flow of the animation. The animation phase involved blending 2D and 3D elements seamlessly, creating a traditional yet timeless look and feel. Throughout the production, we maintained a close collaboration with Coors Light to ensure the final product met their expectations and brand standards.

Outcome

The final deliverable was a 60-second animated commercial that humorously explored the debate of grass vs. turf. The commercial featured playful characters and exaggerated scenarios, all styled in a fun and engaging way. The mixture of 2D and 3D elements added depth and visual interest, making the animation both captivating and enjoyable.

Services Rendered

  • Design and animation of a 60-second spot
  • Development of style frames, animatics, and final animation
  • Blending of 2D and 3D elements for a seamless, engaging look
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