Exxon Mobil

Commercial
Client
Exxon Mobil
Role
Animation Direction, 2D Motion Design
Collaborator
Gentleman Scholar

Mission

Exxon Mobil, a global leader in the energy sector, aimed to highlight their innovative research on using algae as a sustainable source for biofuels. The mission was to create a compelling commercial that showcased how algae can power cars, planes, boats, and more. To achieve this, they needed a blend of 2D animations, motion graphics, and live footage to tell their story in an engaging and visually appealing way.

The Call

The need to communicate their groundbreaking findings on algae biofuels led Exxon Mobil to seek our expertise. With a reputation for seamlessly integrating 2D animations with live footage and abstract effects, we were the perfect fit for bringing this story to life. The goal was to create a commercial that not only informed but also captivated the audience.

No items found.

Process

Our process began with brainstorming various ways to incorporate text into the piece so that it felt like an integral part of the visuals. We developed style frames and rough animations to explore different approaches. Some of the liquid effects and oil shots were captured in-studio at Gentleman Scholar, adding a tactile and realistic element to the animations. Once the initial concepts were approved, we moved on to final animation and delivery, ensuring each scene flowed seamlessly.

Outcome

We created a 60-second spot for Exxon Mobil that told the story of their algae biofuel research. The commercial blended live footage with 2D and 3D motion graphics, creating a dynamic and cohesive narrative. The text animations were playful and interactive, integrating with various elements on screen. From swirling pools of oil to transforming into algae particles, the text effects enhanced the storytelling and kept viewers engaged.

Services Rendered

  • Design and animation of 2D and 3D motion graphics
  • Integration of text animations with live footage
  • Final delivery of a 60-second commercial
No items found.

READY TO START WORKING ON Your next big idea?

Get in touch