Messi's World Cup

Graphics Package
Client
Apple
Role
Animation Direction, 2D Motion Design
Collaborator
The Mill

Mission

Apple, renowned for its cutting-edge technology and premium content, was set to release "Messi's World Cup," a highly anticipated docu-series on Apple TV+. The series aimed to chronicle the journey of Lionel Messi through the World Cup, offering fans an intimate look at his experiences. To elevate the storytelling and add visual dynamism, Apple sought our expertise to create a comprehensive graphics package that would complement the footage and enhance the narrative.

The Call

As the release date approached, Apple found itself in the midst of editing the series but needed a more compelling graphics package to highlight key moments. They chose us for our proven track record in creating high-quality motion graphics under tight deadlines. The task was to design and animate scenes that seamlessly integrated with the docu-series, adding depth and visual interest to the story.

Watch Here

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Process

Our involvement began at a critical juncture when production was already underway. Apple had some initial graphics, but they were not meeting the desired quality. We stepped in to redesign and animate new motion graphics, starting with the most crucial scenes. Our team worked closely with Apple's editors to ensure every element was perfect for the big screen. This collaboration allowed us to quickly adapt and deliver high-quality animations that met Apple's standards.

Outcome

We delivered a total of 20 animated scenes for the four-part docu-series. These included photo album-like renders, an animated bracket system, transition elements, lower thirds, title cards, and various animated photo treatments. Each element was designed to have a warm, tangible feel, using realistic paper textures and mimicking an old photo album style. A key highlight was the modular system we developed for the bracket animation, allowing easy updates to team names and logos, which ensured flexibility for last-minute changes.

Services Rendered

  • Design and animation of a comprehensive graphics package
  • Creation of modular animation systems
  • Final delivery and integration with the series

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