Neustar

Animated Spot
Client
Neustar
Role
Animation Direction, 2D Motion Design
Collaborator
Gentleman Scholar

Mission

Neustar, Inc., a leader in technology solutions across various industries including telecommunications and digital performance, embarked on a mission to promote their new "One ID" system—a platform designed to enhance user data protection. Recognizing the need for a clear and engaging way to communicate the benefits of "One ID" to a broad audience, Neustar turned to us for our expertise in creating high-quality 2D animations.

The Call

The release of Neustar's "One ID" system marked a significant step forward in data protection. The initiative called for a promotional strategy that could effectively convey the system's capabilities and benefits. Neustar chose our studio for this project due to our reputation for delivering clean, compelling 2D animations and our ability to communicate complex concepts in an accessible and engaging manner.

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Process

Collaborating with Gentleman Scholar, who had already developed the initial concept and client relationship, we stepped in to bring their vision to life. Our role began with fleshing out the storyboard and story flow, ensuring that every element of the animation would contribute to a coherent and captivating narrative. We then took the developed storyboards and style frames, transforming them into vibrant, flowing 2D animations. Utilizing After Effects, we crafted seamless transitions and dynamic character animations that visually illustrated the story of "One ID."

Outcome

The final deliverable was a 60-second animated spot that not only highlighted the features of Neustar's "One ID" system but also did so with a fun, vibrant, and clean aesthetic. The animation was designed to be engaging, making use of smooth transitions and lively character animations to keep viewers interested and informed about how "One ID" protects their data.

Services Rendered

  • Development of concept and storyboard in collaboration with Gentleman Scholar
  • Creation of 2D designs and animations in After Effects
  • Character animation and logo animation
  • Final rendering and delivery
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