Star Wars | Rogue One

Social Campaign
Client
Disney
Role
Animation
Collaborator
Animation Direction, 2D Motion Design

Mission

Disney, a powerhouse in entertainment and storytelling, was gearing up for the release of "Rogue One: A Star Wars Story." With a vast fanbase spanning all ages, Disney sought to capture the excitement and engage a younger audience on social media. They turned to us at Flik for our expertise in crafting dynamic and high-quality 2D animations, coupled with our ability to blend various styles seamlessly.

The Call

With the release date for "Rogue One" fast approaching, Disney needed an engaging and visually captivating campaign to generate buzz. They chose us due to our track record of delivering top-notch 2D animations and our meticulous approach to quality control. The goal was clear: create fun, vibrant social media ads that would captivate viewers and drive excitement for the film's release.

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Process

Our process began with concept development and style frame creation, setting the visual tone for the campaign. Working closely with Disney and a talented team of designers from Gentleman Scholar, we moved through storyboarding and animatic building to map out the flow and pacing of the animations. Regular checkpoints with Disney ensured we were aligned with their vision at every stage. Once the concepts were approved, we dove into the animation phase, utilizing 2D techniques to bring the story to life with vibrant colors, rich textures, and a unique frame rate that blended a nostalgic feel with modern design elements.

Outcome

The final deliverables were three 30-second 2D animations, each packed with energy and visual flair. The animations featured a distinctive style, incorporating brush strokes, rough edges, and a specific frame rate that gave them a handmade, old-timey feel while maintaining a contemporary look. These ads were designed to stand out on social media, drawing viewers' attention and creating anticipation for the film.

Services Rendered

  • Concept development
  • Storyboarding and animatic building
  • 2D animation
  • Quality control
  • Final output and delivery

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