Twitch 3D Objects

Branding Assets
Client
Twitch
Role
Animation Direction, 3D Motion Design
Collaborator
Media.Monks

Mission

Twitch, the leading live streaming platform, embarked on a significant rebrand to refresh their design system. The mission was to amplify Twitch's visual presence by incorporating dynamic 3D elements that would be used across all their video, print, web, and social content. This update aimed to enhance their brand identity and engage their diverse audience with visually appealing elements.

The Call

Twitch's rebranding initiative created an urgent need for new design elements that could elevate their visual content. With a history of delivering high-quality 3D designs and animations, we were chosen to bring this vision to life. Our task was to create a series of fun and exaggerated 3D objects that would seamlessly integrate into Twitch’s updated design system, adding a new layer of visual interest and consistency across all platforms.

flik-studio
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Process

Our process began with a concept phase that leveraged both traditional design techniques and AI to streamline idea generation. Once concepts were approved, we moved into the modeling phase, creating rough models in Cinema 4D. Each model underwent meticulous texturing to ensure high fidelity and visual perfection, crucial for their use in large-scale applications like billboards and print campaigns. The final phase involved animating the objects in a simple 360-degree rotation style and rendering high-resolution 8K still images. This approach ensured that the models were detailed and flawless, maintaining the highest quality throughout the process.

Outcome

We delivered over 60 rendered animations and 8K still images of various 3D objects. These objects ranged from a zombie arm to a gummy bear and a rubber duck pool float, each designed to be fun and exaggerated, perfectly capturing the playful spirit of Twitch. The animations were kept straightforward with tabletop-style 360-degree rotations, allowing the detailed textures and models to shine.

Services Rendered

  • Concept development using traditional design and AI
  • 3D modeling and texturing in Cinema 4D
  • Animation in a 360-degree rotation style
  • Final rendering of 8K still images and animations
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