Twitch, the premier live streaming platform for gamers and various online communities, aimed to expand its reach by promoting Thursday Night Football. The mission was to create a series of dynamic animated commercials to highlight Twitch streamers covering the games, engaging both football fans and the broader Twitch community for 16 weeks of the football season.
With the football season rapidly approaching, Twitch needed a compelling campaign to draw attention to their Thursday Night Football streams. They turned to us because of our expertise in creating high-quality 2D animations and our ability to deliver content quickly and efficiently. The campaign's goal was to drive viewership and engagement by showcasing Twitch streamers and their unique takes on the games.
Our process began with the usual steps of storyboarding and creating style frames to set the visual tone. Once Twitch approved the style, we conducted animation tests to ensure the look and feel matched their expectations. We then developed a robust animation system in After Effects that allowed us to quickly update content each week. This system was crucial in meeting the fast-paced delivery schedule, producing multiple animations in various aspect ratios for social media and YouTube every week.
We created the entire graphics package for Twitch's Thursday Night Football promotions, delivering a fresh batch of animations every week for 16 weeks. Each set of deliverables included multiple 2D animations that blended live footage of streamers with punchy text animations and transitions. The cohesive style ensured that each animation felt like part of a unified campaign, maintaining viewer interest and engagement throughout the football season.
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