Los Angeles, CA
When it comes to real estate, Zillow is the go-to. But this time around, it wasn’t about listings or mortgages — it was about football. Big football. Super Bowl football. Zillow teamed up with the NFL to put out a series of fun, eye-catching social ads timed to the biggest Sunday in sports. The catch? They wanted to lean into AI-generated absurdity and needed a creative team who could run with the chaos and make it sing.
That’s where we came in. With our background in bold design and quirky animation, Zillow tapped us to turn a series of surreal, AI-born concepts into scroll-stopping 9x16 animations — tailor-made for social and built to entertain. Think: real estate meets halftime fever dream.
The Super Bowl was right around the corner and Zillow needed a creative partner they could trust to move fast, stay weird, and keep everything on-brand. They came to us with a wild idea: use AI tools like Adobe Firefly and Midjourney to cook up wacky, sports-infused real estate imagery — then bring those visuals to life with animation.
It was a perfect blend of what we love doing — weird ideas, wild visuals, and a tight deadline. Game on.
We kicked things off by brainstorming a big, messy list of potential AI scenes — everything from a house on a football field to a backyard pool filled with guac. Once we had our short list, we dove into AI tools and started generating… and generating… and generating. We created hundreds of surreal, meme-adjacent visuals that walked the line between “is this real?” and “why do I kind of want to live here?”
After curating our favorites (and laughing through a ton of AI fails — shoutout to the flying hot dog-dog), we got to work. We cleaned up each image in Photoshop, separating elements, retouching awkward limbs, and prepping them for animation. Then we brought it all to life using 2D collage-style animation with a nod to stop motion — quirky transitions, jittery movement, and just enough polish to feel finished without losing the fun.
We delivered four 20-second vertical videos, each one packed with delightful weirdness and animation that leaned into the absurd. Every piece had its own voice, but together they formed a cohesive, playful campaign that brought Zillow’s brand into the Super Bowl spotlight in a totally unexpected way.
The tone was upbeat, irreverent, and visual-first — designed to hook viewers in the first few seconds and carry them through a bizarre little real estate adventure. Whether it was a mancave morphing from a standard living room or a suburban house plopped on the 50-yard line, each spot had its own little “wait, what?” moment that made it pop.
Zillow was thrilled. The creative hit the mark internally and made a splash externally — bringing in great engagement across platforms and reinforcing Zillow’s ability to show up with personality and relevance during a major cultural moment. For them, it was a chance to connect with audiences in a lighthearted, memorable way. For us, it was proof that AI-fueled ideas can absolutely work — with the right design chops to back them up.
We helped Zillow show up to the Super Bowl in a way no one expected — and made the scroll just a little weirder in the best way possible.
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